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Functions and roles of a brand

Functions and roles of a brand

Introducing the brand concept where the pillar equals business and the foundation equals market (customers)!

Let me introduce the functions and roles of a brand. A brand is a "flag" that signifies a company's existence and a promise to its customers. For customers, it serves as a criterion for making choices and a symbol of safety and trust. Furthermore, for companies, it is a source of medium- to long-term and stable profits. 【Functions and Roles of a Brand】 ■ A "flag" that signifies a company's existence and a promise to customers ■ A criterion for making choices and a symbol of safety and trust for customers ■ A source of medium- to long-term and stable profits for companies *For more details, please download the PDF or feel free to contact us.

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Support for the formulation of intellectual property strategies

Support for the formulation of intellectual property strategies

Are you able to utilize that intellectual property in your business and management? We support solving that issue.

Our company supports the formulation of intellectual property strategies linked to management and business, tailored to the scale and maturity of the organization. Through current situation analysis, issue identification, strategy formulation, and execution plan development, we guide intellectual property to a state where it can be used in decision-making. For companies where intellectual property operations are left to individuals, we assist in building a functioning intellectual property management system as an organization. From designing organizational roles to human resource development, we support the creation of an intellectual property foundation that aligns with actual circumstances. 【Support Contents】 ■ Intellectual Property Management: Intellectual Property Organization Design / Intellectual Property Policy Creation / Intellectual Property Portfolio Design ■ Intellectual Property Operations Design: Invention Reporting Scheme / Intellectual Property Clearance System / Collaboration with Patent Firms, etc. ■ Intellectual Property Regulations and Contracts: Invention Handling Regulations / Employee Invention System / Confidentiality / Joint Research, etc. ■ Intellectual Property Human Resource Development: Intellectual Property Education / Cultivating Intellectual Property Mindset / Skill Development for Research and Strategy Formulation, etc. *For more details, please download the PDF or feel free to contact us.

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